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Win Copies of Brian Carter’s “The Like Economy: How Businesses Make Money With Facebook”

by Andy Beal on Feb 1, 2012
Win Copies of Brian Carter’s “The Like Economy: How Businesses Make Money With Facebook”Can you believe it’s been more than a year since we last gave away an awesome marketing book? Yeah, time to fix that! We’ve got 3 copies of Brian Carter’s The Like Economy: How Businesses Make Money With Facebook to give away to Marketing Pilgrim readers. Barely two months old, Brian’s book is already garnishing high praise–and 5 stars–on Amazon. If you know Brian, you know that he’s a pro when it comes to Facebook marketing and in The Like Economy, he promises to

Google’s Not Focusing On the User! Waah Waah Waah, Cry Me a River!

by Andy Beal on Jan 23, 2012
Google’s Not Focusing On the User! Waah Waah Waah, Cry Me a River!

High off their success in bringing SOPA to its knees, assorted superficial social extremists–ASSEs for short–have decided their next target should be Google. Not because of privacy issues, click fraud, or something that actually matters. No, the focus is on how Google+ is being intricately tied to search results.

Pubcon Paradise Coming to Hawaii this February – Save 20%!

by Andy Beal on Jan 16, 2012
Pubcon Paradise Coming to Hawaii this February – Save 20%!Pubcon has been one of my favorite marketing conferences over the past decade. It has been an honor to speak at the various events held around the country. Now the joy-o-meter just cranked up to 11, with Pubcon Paradise! Yes, my favorite conference is now heading to my favorite destination in the world….Hawaii! And Marketing Pilgrim readers can save 20% off registration until Feb 7!

FedEx Driver Trashes Computer Monitor & Reputation: How Should FedEx Respond?

by Andy Beal on Dec 21, 2011
FedEx Driver Trashes Computer Monitor & Reputation: How Should FedEx Respond?If you’ve not yet seen this YouTube video of the FedEx delivery driver throwing a shopper’s new LCD monitor over a fence, then let’s get you up to speed. Did your jaw drop? Mine did! You can read the back story here. The question I have for you is, how should FedEx respond to this reputation damaging incident? I’ve listed a few ideas below, but leave a comment with your thoughts.

The Best Reputation Management Apology….Ever?

by Andy Beal on Dec 14, 2011
The Best Reputation Management Apology….Ever?

Over the past year, companies have: All of these warranted an apology of EPIC proportions, yet Johnson & Johnson may end up with the best public apology of the year for simply deciding to no longer produce its popular o.b. tampons line. As the LA Times explains

Google Announces YouTube Analytics With a Video Tuto….Infographic?

by Andy Beal on Nov 30, 2011
Google Announces YouTube Analytics With a Video Tuto….Infographic?Just how popular is that video of your aunt’s faceplant in the snow? Who’s watching your rendition of White Christmas? Those questions and much more will be answered when Google rolls out YouTube Analytics later today–replacing the more limited Insights.

What Do You Hate Most About the New Google Reader?

by Andy Beal on Nov 4, 2011
What Do You Hate Most About the New Google Reader?

Earlier this week Google redesigned the user interface of Google Reader. I hated it. Still, no one likes change, so I gave it a few days to see if I would get used to it.

5 Facebook Privacy & Security Tips You Ignore at Your Own Peril

by Andy Beal on Oct 27, 2011
5 Facebook Privacy & Security Tips You Ignore at Your Own PerilChances are you’re a pro at using Facebook. You have your Page optimized, ads targeted, and your privacy settings impenatrable. So why is it that I see so many glaring issues that could cause the average person to have their account life hacked? I come across these 5 issues below every day. Any one of them could result in a someone nefariously hacking your account, stealing your identity, or even ransacking your home. If you have these covered, congrats, but please share them with your Facebook

Trackur Adds Fully Managed Social Media Monitoring Services

by Andy Beal on Sep 14, 2011
Trackur Adds Fully Managed Social Media Monitoring Services

As you may know, I’m also the CEO of social media monitoring tool Trackur. If you didn’t know that, then ta-da, I just sneaked my sponsored disclosure past you.

Microsoft, Yahoo, AOL Take on Google With Scrap Carpet

by Andy Beal on Sep 14, 2011
Microsoft, Yahoo, AOL Take on Google With Scrap Carpet

According to AllThingsD, AOL, Yahoo and Microsoft unveiled plans to take on Google by joining forces to sell each other’s ad inventory. The plan is to try a collective approach to battling Google and others. The strategy is also designed to help them claw back some ad spending that has ended up in the hands of ad networks in recent years.

Effective link wheel combine with social bookmarking